AI-Native Engineering Leadership Cohort
The teams that move first on agentic delivery are pulling away.
This cohort is the fastest way to join them - 40+ hands-on sessions across eight weeks, solve real challenges from your own organisation, and access the playbooks and agents behind the 2x delivery gains we are seeing every day.
Designed for CTOs, VPs, and other engineering leaders.
Next cohort starts in
“Coming from the tooling side, I’m impressed by ENDGAME’s depth on the delivery and leadership dimensions of AI adoption. They cover ground that most technical programmes don’t even acknowledge.”
“ENDGAME are our partners of choice when it comes to driving AI Enablement through the PDLC. You will not find a more expert hand.”
“ENDGAME’s approach to AI-native delivery is several levels ahead of what most teams are doing. The rigour and production-readiness of their frameworks is rare.”
Most organisations are trying to use AI inside a delivery system that wasn't designed for it.
The Product Development Lifecycle remains fragmented, legacy-heavy, and optimised for manual workflows — while boards, customers, and markets expect measurable acceleration now.
Without a clear blueprint for how engineering should operate in an AI-native model, experimentation never becomes system-level performance.
The Foundations of Scalable AI-Native Engineering
What the cohort delivers: a structured delivery model built for speed, quality, and enterprise control.
Transformation Playbook
A step-by-step guide your team can execute without you in the room
Agentic Blueprint
Complete set of PM, Architect, Dev, QA and PMO agents ready to deploy
20+ Production Use Cases
Real delivery scenarios automated and battle-tested
Architecture Canvas & Governance Charter
Frameworks to ensure quality, security, and compliance at scale
ROI Calculator
Model to quantify and communicate transformation value to stakeholders
Applied AI Project
A working implementation tailored to your organisation's specific challenges
90-Day Transformation Plan
Detailed roadmap for continuing AI-native adoption after the cohort
AI Champions Network Blueprint
Framework to build and sustain internal advocacy for AI-native practices
AI-Native Transformation Leader Certification
Industry-recognised credential demonstrating leadership capability
Alumni Network & Ongoing Support
Continued access to community, resources, and post-programme coaching
“ENDGAME have an incredible edge — they are surfing the tidal wave of agentic workflows, yet are making it reliable and repeatable. There are very few teams that can say the same.”
“ENDGAME bridges the gap between AI ambition and practical engineering execution. Their approach is well designed for leaders who need to deliver measurable change while clearly understanding the technology.”
“ENDGAME combines strategic vision with hands-on delivery in a way I haven’t seen elsewhere. They don’t just tell you what to do — they build it with you.”
Led by Founders Who've Done It at Scale
Ihar Zharski
AmsterdamInstructorSoftware delivery at scale (up to 1000+ engineers). Led AI Transformation Office, advised ASML, Philips, ING.
- AI Strategy at ASML, Philips
- Ex-EPAM: Head of AI Europe, Head of Benelux (1000+ ppl)
Ilya Pukhalski
AmsterdamInstructorTech strategy and architecture, complex program design. Transformations for IKEA, Ahold Delhaize, Brenntag, Primark.
- AI Strategy at Albert Heijn
- Ex-EPAM Head of Technology Strategy and Advisory
Welin Welchev
BerlinInstructorTechnology strategy and scaling engineering teams. Former Agency CTO (500 ppl), ex-CTO EPAM. Built AI CoE at Xebia.
- AI Strategy at Migros
- Ex-Head of AI at Xebia; Co-CTO Digital at EPAM
Alex Barady
LisbonInstructorEx-EPAM Co-Head of Europe. AI entrepreneur, executive advisor, and investor.
- Advised on AI to companies in 7 countries and 5 verticals
- Ex-EPAM Co-Head of Europe
Sasha Astapenka
AmsterdamInstructorScaled technology operations and strategy. Former EPAM country head, €100M+ portfolio.
- Advised on AI to companies in the Netherlands and Belgium
- Ex-EPAM Head of Benelux
Jonny Tooze
LondonCohort HostFounder of LAB Group, a UK enterprise technology agency. Connects technology strategy to business outcomes.
- Founder of LAB Group
- Cohort host and facilitator
8-Week Transformation Journey
Program Initialization
- Organizational readiness assessment
- Tool setup (Claude, Cursor/VS Code, GitHub/GitLab, Docker)
- Baseline productivity metrics establishment
- Accountability partnerships formation
The AI-Native Transformation
- The fundamental shift in software engineering
- Vibe Coding vs AI-Assisted Engineering
- The 70% Problem — understanding AI's limits
- New mental models for the AI era
Coding Agents & Claude Code
- Claude Code proficiency (Plan, Auto, Guided modes)
- Thinking modes for deeper problem solving
- AI-assisted code reviews
- Workflow automation through terminal
Greenfield: Idea to Production
- From requirements to working architecture
- Agent-driven feature development
- Rapid iteration and testing cycles
- Production deployment workflows
Brownfield: Evolving Existing Systems
- AI-assisted codebase comprehension
- Safe refactoring patterns with agents
- Adding features to legacy systems
- When AI accelerates vs. introduces risk
Legacy Modernization
- Modernization strategy patterns
- AI-powered code translation and conversion
- Incremental migration techniques
- Testing and validation at scale
Diagnose, Measure & Scale
- Organisational readiness diagnosis
- Use case prioritisation and value mapping
- Metrics that build credibility with leadership and prove ROI
- Scaling from pilots to organisation-wide adoption
Organisation, Teams & Culture
- Recognising cultural barriers to adoption
- Building your AI Champions network
- Team structure and role evolution
- Process transformation playbooks
Beyond Engineering: Organisation-Wide AI
- HR automation: recruiting, onboarding, policies
- Marketing: content, campaigns, analysis
- Operations: documentation, reporting, processes
- Identifying high-value opportunities across functions
“What ENDGAME teaches isn’t available anywhere else. They’ve operationalised AI-native delivery in a way that’s immediately applicable to how enterprise teams actually work.”
“ENDGAME’s thinking on AI-native transformation is the most grounded I’ve seen. They combine deep technical expertise with a genuine understanding of how organisations actually change.”
“We worked with ENDGAME to develop and integrate AI Native development focusing in testing. This increased test plan reliability, improved coverage, and strengthened our quality focus. Adoption by the team was smooth, and the solution has proven highly scalable.”
Key Details
Everything you need to know about the programme format
Weekly Rhythm
This rhythm supports steady capability development while fitting around existing delivery commitments.
Sunday
Short video primer introducing key concepts, frameworks, and context for the week's focus area. Watch at your own pace to arrive prepared.
Monday
Live workshop with hands-on demonstrations, real-world examples, and interactive Q&A. Engage directly with instructors and fellow participants.
Tue–Thu
Three focused 1-hour implementation labs where you apply the week's concepts to your organisation's context. Guided exercises with async support from coaches.
Friday
Collaborative peer review session, weekly retrospective, and progress measurement. Share wins, troubleshoot challenges, and calibrate for next week.
“Teaching alongside Alex and the ENDGAME team in this cohort has reinforced what I’ve always believed: AI transformation only works when it’s led by people who’ve built and shipped at scale.”
“Building the cohort programme has been about distilling years of real delivery experience into something actionable. The participants push us as much as we push them — that’s how you know it’s working.”
“The course material is immediately actionable. ENDGAME have distilled years of real delivery experience into structured, practical frameworks that engineering leaders can take straight back to their teams.”
Straightforward Investment
- All 9 weeks of live instruction
- Complete toolkit, agents, and templates
- Break-out coaching sessions
- AI-Native Transformation Leader certification
- Alumni network access
- 90-day transformation plan
Team discounts available for 3+ participants from the same organisation.
Frequently Asked
Questions
Programme
Logistics
Ready to Transform Your Engineering Org?
30 seats. Hands-on attention from every instructor.
Or email us directly at hello@end.game